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Andrei Bobrovsky
Overweight - from the head! Diet for smart
© A.V. Bobrovsky, 2013.
© AST Publishing House, 2013
All rights reserved. No part of the electronic version of this book can be reproduced in any form and any means, including posting on the Internet and in corporate networks, for private and public use without written permission of copyright holder.
© Electronic version of the book prepared by LITRES
Introduction What makes us overeat? Who is to blame that we fully?
Laboratory studies have shown that a person takes more than two hundred solutions for nutrition every day. Breakfast or not? What to eat: cookies or sandwich? A piece or whole? In the kitchen or in front of the TV? ..
Every time we come together at home to the refrigerator or open the table box at work, which lies a chocolate, we make a decision regarding our food. Meanwhile, we cannot consciously explain to solutions from these daily two hundred solutions.
Or another. Consciously we remember the dangers of extra kilograms and want to avoid their set. But we can not do anything with your craving for food ...
Why is this happening?
A short answer, literally one phrase, such: overweight - from the head! From the head - that is, from the abode of our thoughts, feelings, actions. The eating "yummy" is an easy way to deliver pleasure. In addition, your completeness is beneficial first to you. As well as your friends and your enemies, your family and your loved ones, your subordinates and your authorities and even the saleswoman are a tete of a child from a neighboring shop. And the main thing is to numerous transnational food industry corporations ... and this is just the beginning of the answer.
And details - on the pages of the book that you hold in your hands. Here you will find a specific description of the explicit and hidden causes of a set of excess weight.
However, there is a pleasant news! Levers who imperceptibly push you to a set of extra kilograms can be shifted in another direction. In order to independently lead to painless loss of excess weight.
But first things first!
Chapter 1. Food Industry Against Slim Figure
Chips are the ability to sell one
potato coil at a price kilogram.
Harry Sikom.
Covarian marketing
Marketing is an activity aimed at identifying and satisfying human needs. The marketing process covers any commercial idea - from the study of the field of exposure to the consumer to the control of the entire work done. Marketing moves the economy forward ...
Thirty years ago, none of us would have been an unknown something called "bioactive dairy culture without taste with alive bacteria." But today it was added some fruit, sugar, flavors, and most importantly - innovations and marketing tricks for hundreds of millions of dollars, and our taste has changed! Now "delicate fruit yogurt" for us sounds like something quite pleasant and healthy health. At least we are inspired in endless advertising on television ...
"Sir to the root!" - spoke of the goat rods. Expansion of high-calorie advertising, harmful products begins long before their release to the Russian market. Namely - at the moment when in large cabinets on the last floors of foreign skyscrapers, the Board of Directors approves the decision on investments in food production in other countries.
Look at the diagram 1
Source: Obesity problem in the WHO European Region and its decision strategy / ed. Francesco Branca, Haik Nikogosian, Tim Lobstein.
Foreign investment in food production from agricultural raw materials in Eastern Europe, 1990-1997. (in million dollars)
Note.There are figures in Albania, Bulgaria, Hungary, Lithuania, Poland, Russian Federation, Romania, Croatia, Czech Republic, Ukraine and Estonia. Not included data on alcohol and tobacco products.
Obviously, foreign corporations were going to earn money on non-alcoholic beverages and confectionery products in Russia and Eastern European countries than healthy food. And advertising of harmful meal turned out to be a logical consequence of this intention.
Two companies - the manufacturer of drinks and fast food dishes were among the fifteen official sponsors of the 2006 FIFA FIFA FIFA World Cup. One of them is a sponsor since 1976, and the other - since 1928! Moreover, a third of the income in the organization process Olympic Games coming from commercial sponsorship. Its volume for the summer of the Olympic Games of 2004 amounted to 1.4 billion US dollars!
Why are manufacturers in advertising their goods millions? Because she brings them billions. And they are deeply indifferent to their health, in addition to money, people pay for their goods. The largest number of advertising messages per hour broadcasting is contained in the transmissions of Australian television; US goes for him; In Europe, the highest indicator - in England.
When did you see on television advertising vegetables or fruits for the last time? In European countries, vegetables and fruits are most often advertised in Finland. It should be noted: this is a country with minimal among European states by the incidence of obesity.
These studies conducted in seven developed countries show: there is a direct proportional dependence between the prevalence of excess body weight and the intensity of advertising of high-calorie foods. And these studies have even formed the basis of some bills regarding the protection of public health.
By the way, in Finland, in order to reduce the amount of sold and consumed dairy fats and increase the number of available vegetables and fruits, the government offered a new mechanism for supporting agriculture, which would help farmers to reorient with dairy to fruits and vegetables. And for especially persistent farmers, they facilitated the path of their dairy products ... to the Russian market!
On charts-pyramids (in the mentioned WHO report), a discrepancy between the scale of food advertising with a high content of fats, sugar and salts and a diet, recommended healthcare is shown.
Mercantile merchandising
The term "merchandising" occurred from the English word merchant. (merchant, shopkeeper), and this lexical unit has a connection with Latin mercatant., meaning "selling with benefit". In Russian, the words "mercantile", "mercantilism", denoting excessive prostitability, are kidnast.
This close linguistic connection becomes quite obvious if you remember that the main task Merchandising technology - to force the buyer to make an unplanned purchase, yielding to a pulse. Purchase, advantageous primary product manufacturer or shop owner. And most likely a low-profit buyer.
Merchandising technology effectively involves our eyes, ears and other sense organs in order to make us buy goods.
Merchandising is the art of manipulating buyers, and it takes into account many factors affecting the purchase:
1. Layout of the trade space: Visitors on the way to the exit should see the maximum number of shelves with goods.
2. Lighting: Fluorescent lamps that do not leave dark places, sometimes fluorescent lamps - to give a number of products a particular appetizing species.
3. Music background: Silent, slow music that contributes to a longer stay of the buyer in the store.
4. Smells: As a rule, the smell of freshly baked bread or grill is used - preferably in the middle and at the end of the store.
5. Design of the room, form of clothing and personnel behavior - All this should force the buyer to stay in the store.
It is believed that people of Western culture consider racks just as they read the page. First look - in the upper left corner, and further - the wave-like movement from left to right and top down. Therefore, the top and the next shelf behind it are the best in terms of location.
Remember that in these places there are the most profitable shop store products. Products with expiring shelf life, as a rule, are also placed on the shelves closer to the buyer.
Another interesting research result: the higher the class of the store or the supermarket, the greater the differences between the size of the trading area, assigned to fruits and vegetables, on the one hand, and under the dangerous items - such as snacks and confectionery products - on the other . Naturally, this ratio is not in favor of vegetables and fruits!
In addition, the degree of utility of products promoted by supermarkets may indicate the use of price stimulation in the form special offers, such as "three at the price of two" or "One package you buy - you get the second for free."
A recent review of the use of supermarket networks of such special proposals has shown that foods with elevated fat and sugars appeared twice as often as fruits or vegetables.
Packaging labels: Consishes no limit
Opportunities for marketing activities provides both a label and packaging. And here go to the eyes of an image, caricatures, portraits of famous personalities and the heroes of television programs, holding contests, prizes, gifts, coupons, awards and other temptations ... All this is invented in order to incline us to buy goods.
The design of labels and packaging products is created solely in order to increase sales. Respectively, important information About the composition of the product and the presence of high fat or sugar in it is printed with a small hard-wing font. The use of chemical amplifiers of taste and dyes in the production of products significantly reduces customer demand. But this fact is indicated by small font in a language, not quite understandable to the usual buyer.
From a hundred people buying products, only units pay attention to any information, in addition to the shelf life, placed on labels, for example, to the nutritional value of products. When evaluating calorie "On the eye", most buyers underestimate the energy value with an accuracy of 30%.
Recently, going to meet the aspirations of consumers, the labels began to appear with the "halo of health". But you need to beware of these tempting labels. People who ate Muesli "with low fat" ate them 20% more. Although skimmed muesli undoubtedly contain less fat than ordinary, but their caloric content is below only 10%! And chocolate with the "low fat content" by people prone to completeness is eaten in an amount of 45% greater than ordinary chocolate. These 45% are approximately 90 kcal.
If we are looking for an excuse for making, labels "with a small fat content" or "low calorie" we provide them. The average buyer is not too concerned about reading labels. Instead, people under the influence of advertising come up with a certain idea of \u200b\u200b"utility" of one or another product. For example, "loaves are useful - they are low-calorie"; "Yoghurt is useful - he is with bifidobacteria"; "Soya is useful - it has a" magic "set of healing properties." What follows from such conclusions? Excessive consumption of these products. After all, in our opinion, they are useful. So, it is possible with a clean conscience there are. Despite the size of the portions.
QUIZ
Do you often eat in cafes and restaurants? Have you noticed how to increase the portions offered by visitors from year to year?
One of the reasons for the obesity epidemic in Russia is the nutrition policy policy, in accordance with which it does not matter whether you eat a dish fully or not. The main thing is that you bought it!
We hope that, reflecting on the issues of our small quiz, you will continue to carefully track the size of the order ordered and served by you!
So, the first question is about popcorn.
Fastfud restaurants come along the same way. It is in favor of the opinion of consumers in the McDonalds menu, vegetarian dishes or a low carbohydrate dishes appear. Meanwhile, it was noted that those who ordered a "healthy food" in fast food restaurants, "rewarded" themselves additional purchase of cheese, mayonnaise, chips and cookies. It reset the saved calorie.
And now try to guess than the manufacturer benefits big packaging? Do you think that a big packaging should be cheaper production? This is not the main reason! The main focus is that the size of the package or bottle imposes us the size of the portion. Big packaging makes a person to eat or drink!
The effect of large packaging is especially noticeable in grocery supermarkets. Here is where to turn around! In addition, at large packages you can find attractive prices. But, as studies have shown, up to 20% of the products purchased by large packages, or deteriorate, or are eaten in the form of "extra calories". So all the "savings" with the "minus" sign!
By the way, the conspiracy of marketers for large packages was the first to solve in Japan. And, taking care of the health of the nation, many manufacturers began to sell boxes of cookies, packed separately, pieces. This undoubtedly helps control over the number of eaten. "One packaging \u003d one portion" - the human psyche is so arranged!
Information for thinking
Dozens of experiments with products from large and small packages were carried out. It was found that when using large packages, people eat an average of 20-25% more. If it concerns the macaron, then from large packaging is consumed by 150 kcal more, if sweets, then by 264 kcal. Of course, buying a big packaging, you can save money, only this will cost about five kilograms of excess weight per year. From 1970 to 2010, the number of new super-abolished packages increased 10 times.
Diet for smart: tested for yourself!
Olga from Vladivostok, who dropped 81 kg, shares the secrets of his stunning success: "Hike to the store first reminded the visit to the museum or exhibition with the attentive study of all" exhibits ". It was not a beautiful packaging to attract attention, but a small label indicating calorie. I was pleased to find that the products of the same species have different energy value. So, in my diet appeared in low scientific, whole grain bread for 164 kcal (instead of 240-300) and cheese with the least percentage of fatty. " http://doctorbormental.ru/contsts/stories/7082/(See the photo on the bells of the book.)
The size of the bottle of Coca-Cola over the past hundred years has grown from 150 ml to 2 liters. A standard portion of Potato Fri increased three times.
French fries
We only dream control ...
Every citizen must respect individual security measures, very seriously belonging to food falling into his body!
In 2009, the World Health Organization recommended placing products on packaging well-distinguishable color signs indicating product utility. Red colors were asked to marke dangerous for use in unlimited quantities - with an increased content of fats, high calorie content, high salt concentration, etc. Green families could be marked healthy products and yellow - intermediate options.
Therefore, it is not easy for obtaining information about products. It is necessary to carefully study the small text on the packages and be able to decipher sometimes the very wispan language of these "secret messages". This is indeed important because today our health is, and sometimes life itself depend on the sufficient amount of our knowledge of products. But the well-being of sellers and manufacturers is due to the successes in the imposition of this or another product.
Despite explicit deterioration in public health, manufacturers harmful products Food, advertising agencies and media companies have resistance to the introduction of control over advertising of food products.
In particular, the head of the largest television conglomerate in Europe urged to show more "flexibility" against advertising, arguing that restrictions on advertising during news and children's programs can threaten the existence of these gears ...
What can be done in this situation? One of the guidelines of WHO reads: "Revenues from the establishment of taxes on products rich in rich fats can be used for subsidies for the acquisition of healthy food or conducting health promotions."
That's just for anyone to contact this proposal?
Information for thinking
Saturated (bad) fats - These are fats containing saturated fatty acids. These fats remain solid at room temperature (for example, fat, butter). They are contained in animal products, including dairy.
These fats also increase blood cholesterol, which predisposes to heart attacks and strokes. And the problem for a person consists precisely in the content of saturated fatty acids in products, not cholesterol.
To bad fats include the so-called transjira. They are obtained in production, for example, margarines, by the method of partial hydrogenation of liquid oils. This method of production allows plastic unsaturated fats, solid or creamy at room temperature and stored forever.
Transjira are often added to pastries, crackers, cookies, waffles, chips so that they do not worry. Transjira in the food of a modern person are the main perpetrators of the modern epidemic cardiovascular diseases and cancer. Read the labels carefully and avoid everything that is cooked on Margarine and contains "partially hydrogenated" fats and oils. Manufacturers of environmentally friendly, dietary products necessarily indicate the packaging that there are no transgira in the product.
In many European countries, there is legislative control over advertising products. But not in Russia. Countering the mass "Russian population" of the Russian population affects the interests of powerful international corporations. No wonder in the report of the World Health Organization, the danger is mentioned that modern marketing techniques make in themselves.
QUIZ
Popcorn
20 years ago in the middle portion of popcorn sold in the cinema was 270 cyloralories.
QUESTION.Do you think how many kilocalories in this portion today?
520 630 820
Obviously, the time of decisive measures has come. It's time, it's time to beat into all the bells, in order to solve the problem of the power structures of all levels. For the price of the question is the health and well-being of the nation.
In the meantime, food issues are a matter of personal responsibility. Simply put: Before you buy, read the label!
Information for thinking
The studies of isolated ethnic groups, which, after the centuries of the active and modest lifestyle, were finally the benefit of civilization. During the entire one generation, they turned into a crowned people with sittingly man Life.
The famous example is the Indians of the Pima tribe living near the Hila River in Arizona, and residents of the Pacific Nauru. Known photos of the Naurian Islanders made in 1896.
At that time, the population of the island was generally thin. But after the introduction of a lifestyle, oriented on Western, obesity prevalence rates increased dramatically and are now among the highest in the world.
So, you need to make small changes in four "food radius", which are so long styling with a large number of traps - a kind of "food mines" forcing us to overeat. These are these four zones:
- the apartment in which you live;
- food facilities that you often visit;
- supermarkets where you usually buy products;
- places where you relax on weekends or on vacations.
Food radius
Immediately, I assure that in public places your operation on "demining" food traps will be completely invisible for an extraneous eye!
A separate chapter is devoted to each "food radius" with a description of the receptions that you have to apply in your "food radius". And at the end of each chapter of the book there is a test that will help you to appreciate how your "food radii" brings you to harmony or vice versa - make you fully.
You may be surprised: why still these simple techniques have not become the public, thirsful weight loss? Yes, just because it is too simple, too simple, incredibly easy! We are accustomed to looking for a "panacea of \u200b\u200bobesity" in another diet with the beautiful name (they are also a matter of the difference between the media and the Internet) and put on themselves the courses of nutritional experiments, creaking with their teeth from hunger and earning the stomach ulcer. But Einstein was no wonder: "All ingenious is simple, and everything is simple - ingenious!"
You wonder, making sure that small changes in your apartment, your favorite restaurants and preferred supermarkets help you every day there is less and better!
Food Card.
Let's start with the food card - your food navigator, which experienced patients of the author of this book met the "card of temptations and provocations".
You have to create a real geographical map Your "intimacy with food". The card can be virtual - in your phone or navigator, and you can take a regular paper card. This food Card. Will not be too extensive - a typical Russian acquires more than 80% of all food at a distance of five minutes walk from his home.
Mark your "Food Radius" on the map in the zone of your place of residence: there should be several zones that play a significant role in your nutrition. They define three-quarters of what we eat and our families - therefore they deserve the most close attention. After we transform these places or your behavior in them, we will lose weight automatically.
Drawing up a private food card
For an initial dating with a food card, open the Yandex Map service on your computer's monitor at the place of your residence. Follow the routes of all your movements from day to day, overlapping them on each other ... And now look: what does your favorite route look like - the most "fat" on the map? Most likely, in the form of a line connecting your dwelling and visiting the catering sites and food stores, as well as the place where you are working.
Detailing and scale map should give accuracy to one house. If you use public transport, the cards must reflect the path before the metro or bus stop.
Now sign the designation, circling them into the circle:
- D.- house, apartment;
- R- place of work, study;
- P- grocery stores, cafes, restaurants;
- Sh- School or kindergartenwhere you will assign children.
You can specify on the map and other frequently visited places, but the value will have only those where products and food are located within walking distance. These institutions are very familiar to you.
Example
Marina walks daily from home to the subway and from the subway to work. Marina has two food cards (one in the radius of the house, the other - in the radius of work), which marked the most frequently visited grocery stores, cafes, restaurants.
Food card has its own. The map of a woman living in Krasnoyarsk and daily drives to work 15 km from the left bank of the Yenisei to the right, differs from the food card of a resident of Krasnodar, to which to get to work, just go through the road.
Routes will be completely different from the working multi-fashioned mother and the housewife, the young student and the mature lady, in residents of suburban cottages and high-rise buildings in the city center ... But regardless of the geographical sizes of a personal food card, it is there "stored" more than 80% of our weekly calories .
Tips for proper nutrition Usually given globally, but we eat locally. We do not need to immediately change the world. We can start with change closer to the house. It is capable of doing each - for this not required the power of the will of the record holder of the project "I'm losing weight!" On the channel "NTV".
All you need to lose weight is to change the behavior in places indicated on the food card!
According to the book Andrei Bobrovsky "Recipes of Slomility. Easy solutions for every day to lose weight and keep harmony: 600 recipes. "
Smart diet and density APRIL 29th Calories, 2013
In the network "Doctor Bormental" - centers of weight loss No. 1 in Russia - more than 10 years, the principles of a smart diet are successfully used. A smart diet is a combination of psychological support and principles of rational nutrition without bans on favorite products, which makes it possible to lose weight without hunger flour.
The secret of a smart diet is that she considers food from the point of view of what can and need to eat - unlike other diets, where the word "impossible" prevails and there are a variety of restrictions.
So, the main moment is a smart diet - this is the absence of a feeling of hunger. An intelligent diet proposes to include in the diet such portions of food, which for you are the most optimal in terms of the feeling of the satiety and the amount of calories obtained with the food required for weight loss. Of course, it is unusual and may even seem strange. But you can feel quite full, refuse all restrictions and at the same time lose weight! Just need to make some replacements of products in the diet.
Choose products correctly!
Rich lunch ... This phrase is well familiar to the followers of a smart diet. How many calories in satisfying food intake? This is a question number two! The main question is: what is dating? What products and will satisfy you and will supply the necessary nutrients? The fact is that you can stay evil and hungry after lunch in 400 calories. And you can thoroughly get enough dinner in the same 400 kcal! Think, it will be tasteless? Let's check and make sure in practice. There are two dinners with photos with the same amount Calories, proteins, fats and carbohydrates.
In the first case, 400 calories are cookies, a glass of sweet sickness and a handful of peanuts. Such a "lunch" is unlikely to benefit and satisfies the body.
And if the dinner is a soup plate, a salad of fresh vegetables, a piece of grain bread, a banana and a glass of water? This option is already more like a full-fledged meal - and delicious and useful! And - notice, the number of calories, as well as proteins, fats and carbohydrates in the proposed versions of the same! Yes, and the serving of the second option will not call small. What is this magic?
In fact, nothing surprising in it. It's all about such a food property like a density of calories. High or low, it determines what kind of food and what food can you eat to lose weight (or, when the result is achieved, do not recover). The high density of calories makes even a small portion of extremely calorie, and low gives the opportunity to increase the amount of food, but the amount of calories will remain the same if not less.
Thus, everything you need to lose weight is carefully examine the density of calories of your favorite products and focus on this property when drawing up a daily diet.
Our Svetlana client confesses: "I used to be attempted to lose weight, I allowed myself only small portions and had a feeling of hunger. An intelligent diet for me was just a discovery: now I will not have to constantly restrict myself, while remaining hungry - you need to make only a few minor replacements. "
About density - Read more
All food and fluid consumed, including water and alcohol, are a certain set of proteins, fats and carbohydrates. Also there are vitamins and trace elements. That is this combination and determines how many calories are contained in a particular product, as well as its calorie density.
- Fats are the most calories, and their density is 9 calories per 1 gram of the product.
- Alcoholic beverages are in second place - 7 calories per gram.
- Carbohydrates and proteins occupy the third "honorable" place - 4 calories.
- Fiber - 2 calories.
- Water - 0 calories.
By the way, the fiber is also carbohydrates, but it contains only 2 calories, as it has a property that does not allow the body when recycling is fully absorbed. Well, the most harmless in calorie product is water: 0 calories! That is why nutritionists of the whole world are recommended to drink as much of this valuable fluid as possible to reduce the amount of calorie consumed. Yes, and dishes containing water: fruits, salads from vegetables and soups (not cream-soups!) You can use in sufficient quantities, not seeking too limiting portions. So if your goal is slimming, then choose products with as much content in them!
Fats, on the contrary, are simply "stiggy" calories, that is, they have the highest possible high-calorie density. Therefore, the portion should be very small. Is it possible to fit with a meager amount? In fact of the matter! But no longer needed to give up fat, and it is impossible! Best use so-called good fatswhich will bring unambiguous benefit, despite enough high calorie density.
Do not fall in extremes and exclude everything that, in your opinion, prevents instant weight loss. For the proper functioning, our body needs all elements: both proteins, fats, and carbohydrates. However, in our power to change their ratio, and, consequently, calorie, based on the desired level of product density.
Thus, a smart diet in the root changes your addictions and habits in food. This is no longer a diet in the usual understanding, but rather a new food culture that allows you to achieve extraordinary results in the shortest possible time and without any special difficulties and restrictions. Likewise, it is necessary that add products with low calorie density to the daily diet and reduce consumption of highly discovered. And then your daily calorie rate will significantly decrease, and you will start gym and you will feel satisfied and satisfied.
Whether - everything is simple! On how to choose products with low density and form new preferences and habits in food, I will tell you in continuation of this article.
© A.V. Bobrovsky, 2013.
© AST Publishing House, 2013
All rights reserved. No part of the electronic version of this book can be reproduced in any form and any means, including posting on the Internet and in corporate networks, for private and public use without written permission of copyright holder.
© Electronic version of the book prepared by LITRES (www.litres.ru)
Introduction What makes us overeat? Who is to blame that we fully?
Laboratory studies have shown that a person takes more than two hundred solutions for nutrition every day. Breakfast or not? What to eat: cookies or sandwich? A piece or whole? In the kitchen or in front of the TV? ..
Every time we come together at home to the refrigerator or open the table box at work, which lies a chocolate, we make a decision regarding our food. Meanwhile, we cannot consciously explain to solutions from these daily two hundred solutions.
Or another. Consciously we remember the dangers of extra kilograms and want to avoid their set. But we can not do anything with your craving for food ...
Why is this happening?
A short answer, literally one phrase, such: overweight - from the head! From the head - that is, from the abode of our thoughts, feelings, actions. The eating "yummy" is an easy way to deliver pleasure. In addition, your completeness is beneficial first to you. As well as your friends and your enemies, your family and your loved ones, your subordinates and your authorities and even the saleswoman are a tete of a child from a neighboring shop. And the main thing is to numerous transnational food industry corporations ... and this is just the beginning of the answer.
And details - on the pages of the book that you hold in your hands. Here you will find a specific description of the explicit and hidden causes of a set of excess weight.
However, there is a pleasant news! Levers who imperceptibly push you to a set of extra kilograms can be shifted in another direction. In order to independently lead to painless loss of excess weight.
Foreign investment in food production from agricultural raw materials in Eastern Europe, 1990-1997. (in million dollars)
Note.The figures in Albania, Bulgaria, Hungary, Lithuania, Poland, the Russian Federation, Romania, Croatia, the Czech Republic, Ukraine and Estonia are shown. Not included data on alcohol and tobacco products.
Obviously, foreign corporations were going to earn money on non-alcoholic beverages and confectionery products in Russia and Eastern European countries than healthy food. And advertising of harmful meal turned out to be a logical consequence of this intention.
Two companies - the manufacturer of drinks and fast food dishes were among the fifteen official sponsors of the 2006 FIFA FIFA FIFA World Cup. One of them is a sponsor since 1976, and the other - since 1928! Moreover, a third of the income in the process of organizing the Olympic Games coming from commercial sponsorship. Its volume for the summer of the Olympic Games of 2004 amounted to 1.4 billion US dollars!
Why are manufacturers in advertising their goods millions? Because she brings them billions. And they are deeply indifferent to their health, in addition to money, people pay for their goods. The largest number of advertising messages per hour broadcasting is contained in the transmissions of Australian television; US goes for him; In Europe, the highest indicator - in England.
When did you see on television advertising vegetables or fruits for the last time? In European countries, vegetables and fruits are most often advertised in Finland. It should be noted: this is a country with minimal among European states by the incidence of obesity.
These studies conducted in seven developed countries show: there is a direct proportional dependence between the prevalence of excess body weight and the intensity of advertising of high-calorie foods. And these studies have even formed the basis of some bills regarding the protection of public health.
By the way, in Finland, in order to reduce the amount of sold and consumed dairy fats and increase the number of available vegetables and fruits, the government offered a new mechanism for supporting agriculture, which would help farmers to reorient with dairy to fruits and vegetables. And for especially persistent farmers, they facilitated the path of their dairy products ... to the Russian market!
On charts-pyramids (in the mentioned WHO report), a discrepancy between the scale of food advertising with a high content of fats, sugar and salts and a diet, recommended healthcare is shown.