Business at the opening of the football field is and the joy of athletes engaged in this field of mini-football, and the use of investors who have decided to open this business.
The negative feature of our time is that the football courts in the yard are construed by car parking.
Construction of sites on which children and adults can engage in futsal is very in demand. It is not only noble in itself, but also brings a rather big income. About 1000 American dollars, and it is only at the beginning. Next will be more.
Your target audience will be not only children and adolescents, but also adult men or less often, women.
The area of \u200b\u200bthe quality field for this sport should be at least 1000 square meters. Be sure it should have professional lighting and strong fence. We understand it is not easy to keep the fence with the whole night and during the period of downtime.
In the zone called the buffer, must be locker rooms, souls and toilet room.
What to do in winter? At this time of year, an artificial lawn (that is, with an artificial coating) can be folded and transported to where it will be "in a hibernation". If the lawn is indoor, then even better. Section can work year-round.
Just do not forget to negotiate this with the administration of the district or even the city. If you go with them to a constructive dialogue, the question can be resolved in a positive sense and very quickly.
It is even important that to get to the field to be convenient from any area of \u200b\u200bthe city. Few people want to use the field, which is difficult to get.
Important factor
The most important factor is the price of using the field. It should not be cheap to achieve the desired results. At least $ 15 per hour.
How to save?
Savings can be ... on rent of urban land. Most likely, you will get it at a reduced rate if we promise to provide social. Services to the population. For example, it is free to provide a field to sports schools, mini-football sections, etc.
Costs and profits
We will have to spend a total of about 1 - 1.5 million rubles.
Starting investments in the project will pay off for 2 years of field work. If you pass it for 5-6 hours a day.
Short investment memorandum
Championship is a football school for children aged 3 to 7 years old, using unique training techniques specially designed for preschoolers.
A football school for young children is related to the educational services market for preschoolers, who has demonstrated active development in Russia over the past 15 years. The total volume of the educational services market amounted to 27.6 billion rubles in 2014.
The potential number of consumer services of the football school is determined by the number of children living in the city, aged 3 to 7 years. The total number of these age children in Russia is 5.5 million people, of which 11% live in Moscow, 20% in the cities of millionth.
The potential for opening a football school business is determined by the demand for the classes of football schools "Championship" operating in Moscow.
Competitive advantages of "championship" are:
- Methods of classes with kids,
- Methods of training coaches.
The target audience is women from 25 to 40 years old who have children from 3 to 7 years old. The income on the family of the target group is 120,000 rubles for Moscow, for the regions - 60,000 rubles. Football school services are designed for a mass audience, so the price for one occupation is determined for Moscow in the amount of 700-750 rubles, and for the regions - 350-450 rubles. There are subscriptions for a period of 4, 8, 12 weeks, which are implemented with discounts in the range of 5-10%.
To start providing services, the minimum number of employees will be required - administrator and coach.
The main channels distribution of the services of the football school "Championship":
- Center for Championship
- Sport halls
- Kindergartens and clubs
Initial investments depend on the distribution channel.
On average, the Center for Championship pays off within 6 months, football clubs for preschoolers in sports halls - within 5 months, and in kindergartens and clubs - within 4 months.
2. Business idea: football school
Business, product or service description
Championship is the first football club in Russia for preschoolers. Championship includes a unique series of game exercises with soccer ball For children from 3 to 7 years. The company actively cooperates with the international company Soccershots, which one of the first in the world began to conduct football classes for preschoolers. The exercises of the champion are compiled on the basis of an international methodology, tested for more than 500 thousand children only in 2013. Claims "Championship" are directed not only to familiarize with the basics of playing football, but also to form a character, the ability to work in a team and help each other - suitable for both boys and girls.
Properties / characteristics:
- Methods Tested abroad (more than 10 years)
- Operates in Russia since 2013
- More than 1,500 preschoolers are already trained and continue to go to classes
- Cooperation with the largest international and Russian partners (Skolkovo, Academy Spartak, FC Zenit, FC Arsenal Tula, Soccer Sots, baby club, baby ru, championat.com)
- The project was created with the support of the Center for Innovative Development of Moscow and the Moscow API Skolkovo.
Prof.:
- The child will show the dynamics in sports indicators (health)
- Baby will like - he will be pleased (happiness)
- The child will acquire a healthy habit (not ipad) (success)
- Parents do not spend time on the road (time)
3. The market of services for additional education of children
Sales Market Description
In the general sense, the championship works in the educational services market for preschoolers, who actively began to develop in Russia approximately 15 years ago.
However, quite recently a special niche appeared in this market - sporting events for preschoolers. This niche is large enough to allocate it as a separate industry. It is in it that the company is actively developing. At the moment, Russia has about 5-6 million children aged 3 to 7 years, and most of them are potential customers of the company.
The market of children's educational services in Russia is 27.5 billion rubles in 2014 and is growing steadily over time. In 2015, according to analysts, he will be 32.7 billion rubles. The industry is actively developing, so even the crisis does not have a great impact on the company's activities.
If we talk about services that can be found on the market, then the most basic of them are conducting classes for children various types Sports, the most popular of which is football. The justification for this is the fact that football itself represents the game, that is, you can easily add other playing elements, understandable and interesting to children. Another reason is the low demand for the game to the inventory: the ball, shape, gate and hall. All this can be found at any time, anywhere, at any time of the year at an affordable price, which gives an undoubted advantage compared to other sports (hockey, tennis, figure skating and others).
Competition Football can be martial arts, however, recently parents prefer to give children football sectionsbecause it is believed that this sport is less attendable, and also teaches teamwork, not stiffness and individualism.
The potential number of consumer services (the number of children living in the cities of Russia, age from 3 to 7 years) - 5.5 million people. At the same time, 11% live in Moscow and another 20% in the cities of Millionki.
The relevance of the project
Despite the demand of classes, this segment in Russia is almost empty, because in the Russian market there are no techniques for sports with such small children.
Therefore, to promote the product on the market - the main key point is a technique of classes with kids and a methodology for training coaches.
4. Marketing strategy
Sales and Marketing
The target audience
Despite the fact that the "championship" is classes for preschoolers, the target audience are parents. Focus - Moms from 25 to 40 years. Income in the family - the middle and above average (Moscow - 120,000 rubles. For family, regions - 60,000 rubles). Parents are aimed at the development and long-term successes of children. Mom, most likely left the decree and works again, so the time for her, which is not enough. At the same time, she wants to give her child the best among the possible and affordable. Main goals: Healthy and happy child, successful family, self-confidence.
Distribution channels
Distribution point called place where the consumer can get a service (paid sports occupation). The distribution channel is a group of points united by a common feature, which helps to formulate a faithful trading policy towards the channel.
Currently, the following channels are highlighted:
- Public and private kindergartens (classes are held in the territory of kindergartens, which are paid by the Claim Commission),
- Detached sports halls (classes are held on the territory of the sports grounds, which are paid hourly rental),
- Children's centers of championship (classes are held on the territory of their own center, taken into permanent lease).
Pricing
The championship offers to set the price for the occupation of the average value of the market. The services of the company are high quality, combined with one idea offering unique knowledge and experience. The championship is not aimed at elitism and exclusivity, on the contrary, we expect the broadest spread. Currently, the recommended price is 700-750 p. For the occupation in Moscow (350-450 rubles in the region). This year monitoring is being monitored to update the recommended prices for the lesson. For the motivation of long-term relationships, it is proposed to sell subscriptions for 4, 8, 12 weeks, in which a small discount can be included (5-10%), but limit their validity.
5. Production plan
In terms of opening a football club for preschoolers there are differences depending on distribution channels:
A. Center for Championship
B. Sports rates
C. kindergartens and clubs
Plan for the opening of the children's football club on the franchise champion:
1. Conclusion of a franchising contract with a franchisor company
2. Obtaining all necessary instructions for doing business.
3. Passage of Learning Business in the Criminal Code
4. Selection of coaching
5. Training of trainers in Moscow at the Championship Academy (weekly program - for the franchisee for free)
6. Search for points over distribution channels and / or:
A. Search for rooms under the center
B. Search for sports halls
C. Search for kindergartens and centers
7. Purchase of inventory and Posh Materials
8. Conclusion of contracts
9. Repair of the room.
10. Attracting customers.
11. Conducting the first trial classes
12. Start of sales of subscriptions.
6. Organizational structure
To start the work of the football school, the minimum number of employees will be required - administrator and coach. However, this business involves rapid development due to the opening of football clubs in different points cities. Based on this, the organizational structure will look like this:
7. Financial plan
The main positions of the initial costs will be inventory, POS-materials, other current expenses, as well as the paustal contribution to the franchise "championship".
Finally, there are differences depending on distribution channels:
- Center for Championship
- Sport halls
- Kindergartens and clubs
Center for Championship
Sport halls
Kindergartens and clubs
Pausal fee | |
Inventory | |
Shape coach | |
Chips and other inventory | |
POS Materials |
For the construction of a mini-football field, lease of a land plot from 900 m2 will be required. The field itself needs to highlight 800 m2 (40x20 meters) and about 100 m2 on the locker room with a shower. Search for a suitable area can occupy a lot of time.
It is desirable that the plot is located in the city feature, and before it could be reached by public transport. Well, agree, few people can be interested in playing football beyond the city, including in terms of time costs. But, sites in size of 900 m2, and still not so much in the city.
In any case, you will have to visit the local administration (Course Department) and ask for the presence of such sites that they are willing to lease. If the administration's experts are not particularly conspiracked (which happens very often), one should try to enter the main management, including the head of the city and the Deputy on Social Affairs.
Your conversation, in this case, should be inclined to the fact that you are planning to develop sports and healthy image Life in the city that football is now rapidly gaining popularity, but there are no normal sites in the city or there is not enough them.
You can also promise free on weekdays to take the field for school sections and training teams. In addition, it should be mentioned about taxes that the new firm is registered, and these are additional tax revenues to the budget. In general, the positive result of the conversation depends on how you build a conversation and how you convince chapter in the benefits of your project.
Suppose you found the plot, the lease agreement concluded, the last important detail - Build a football field. Approximate costs of the construction of a field of 40x20 meters in size will be:
- Preparation of the site. Drinking 50 cm with a depth of hiring equipment - 60 000 rubles, crushed stone (120 tons) - 50,000 rubles, sand (100 tons) - 28 000 rubles, transportation costs - 40,000 rubles.
- Artificial grass: 800m2 x 700 rub. / M2 \u003d 560,000 rubles.
- Rubber crumb: ~ 25 000 rubles.
- Metal fencing 4m with mounting: 350,000 rubles.
- Others, unforeseen expenses: 100,000 rubles.
- Total costs for the construction of a mini-football field are about 1,213,000 rubles.
In addition, certain costs will go to the purchase and delivery of cabins for the locker room of football players (possible B. Option), and this is another 150-250 thousand rubles. And if you do everything by " higher discharge"You need to install a toilet, sink and shower, with a connection of hot and cold water supply and sewage, respectively. It will take another order of 300 thousand rubles.
Do not forget about the lighting, if the football field is planned to be operated lately (in the fall dark significantly earlier). On the installation of the highlighting match and supply of electricity will be required about 200 - 250 thousand rubles.
Ultimately, the total cost of launching the project will be about 2 million rubles. This is if you do everything in full program. The lease rate in this case will be higher. Of course, you can save on shower and lighting, but to rent a field at a market price is already unlikely to succeed.
Revenues
As a rule, on weekdays, the field works from 17:00 to 22:00, that is, a maximum of five hours. This is because the main customers are occupied people, between the ages of 18 and 40 and they can only play after work. Until that time, the field can be handed over to various sections and training schoolchildren, but it will rather be a social service, that is, free. In exchange, by the way, you can ask the local administration (who gave you the municipal site under the field) to reduce the rental rate for land.
On weekends, the time of the football field will increase somewhat and average will be 6 hours a day, that is, for Saturday and Sunday 12 hours. And so, it turns out that the approximate time of the football field work in a week will be: 25 hours in 5 weeks of day + 12 hours per weekends \u003d 37 hours a week, respectively, month - 148 hours. From the resulting figures, the so-called "lost" time should be subtracted: these are all sorts of holidays, important events, force majeures (when the team booked time, but did not come), etc. Let on average per month we lose 20% of possible game time. Hence the final, more correct digit: 120 hours.
At the price of rent in 1 hour in 1000 rubles (on average by region), the monthly income will be: 120 hours * 1000 rubles \u003d 120,000 rubles. But it is "dirty" income. We should also take into account possible costs, and believe me. To those in the first place should be attributed:
- Rent a municipal site. For 1000 m2 will have to pay (depending on the region) from 5 to 10 thousand rubles for rent per month;
- Payment for utilities (hot and cold water supply, electricity) - on average 15 thousand rubles;
- Salary of guards - about 25 thousand rubles;
- Other expenses - from 10 thousand rubles.
- In total, the total costs of a mini-football field will be about 50 thousand rubles per month. Hence the profit before tax will be: 120,000 - 50,000 \u003d 70,000 rubles per month.
We have the idea of \u200b\u200bopening a mini football field in Kazakhstan is a good business idea. The most popular sport is definitely football. Why can this matter may be profitable? First, the offer does not have time to demand. Many wishes to play after work, but all the fields are clogged to failure. Because whole enterprises play there, and they are in priority. Overboard remains all the other people who want the time in the edge. Yes, what to say, companies are many, whose employees are willing to relax after work.
Secondly, the mini-football field can be done by all-season. In winter and summer, in any weather it will be possible to play on a football field. And this is a good income. Thirdly, the football field can be upgraded so that it can be played in volleyball, basketball and other sports. You can also use the covered room for mini football as a simulator room.
The field for creativity is truly huge. You can organize competitions between enterprises and get income from this. Sign contracts with various monthly subscription firms. Many things. After all, football for many is a kind of hobby, and people do not save on health.
How many investments may require this species Business? Solid money is needed of course. But the "exhaust" will not make himself wait long. Most of all investments will be required for renting or buying a land plot under a football field. As well as an artificial lawn. Although if money is missing, you can equip the field with parquet or other substitutes. Lawn is quite expensive, but prestige will add solid. It all depends on the means and other factors.
Need to purchase sports Equipment, locker rooms closing on the castle, shower cabins. The main thing is to create the right atmosphere so that people are really nice. In any case, your investments will pay off approximately 2 years. Even if you build a cheap football field option, there will be no from the customers. But if there is money for the construction of a high-quality football field, then why do it cheap?
I believe that in Kazakhstan does not pay due attention to sports. But this is such a promising area of \u200b\u200bbusiness. Especially football. I understand our football - a sick topic. But building another field, you will make Kazakhstan's step closer to victories in international competitions.
Attraction on the horizontal bar, or a beer box for 2 minutes how to earn playing online games rest in the village as a business construction sauna, business idea how to open a massage salonDiscussion of business idea
Ruslan Umarov
Thu, 09 May 2013 20:34:07First, how old are you? Such a feeling that it writes a 16-year-old teenager who likes to play football. Everything is possible. But 1 person is certainly not under power. Therefore, people are looking for like-minded people who have a common spirit. Even investors should like the idea, yes you are right. Not everyone will agree. Because investors are not a bank with money where it just came and took the money. You need to find such people who will be not indifferent to your idea, and they should see a strong person in you.