Boxing - the lesson from the series "does not kill, but makes stronger." Like other martial arts, he teaches to resist stress, improves the reaction and the ability to control the situation. An excellent physical form is associated with equilibrium and psychological stability - is it not the modern town dweller needs? Give it this, build a business in a unique niche of sports and recreation services.

 

Open Boxing Club - Superchactual Entrepreneurial Idea. The people of ordinary fitness was killed, and the craving for a healthy lifestyle had already acquired. Improving your own body today is not a luxury, but a request for a mass consumer. At the same time, Russians are ready for experiments in terms of class format.

Niche of fitness services (sports and wellness) is relatively free in cities with a population of up to 1 million inhabitants. But in the megalopolis there is where to turn around. Here with network fitness players can be successfully competing, taking a narrow niche. The perfect moment has come for the opening of brutal fighting schools and cozy studios, today such institutions are increasingly dragging the audience of the usual fitness. Narrow specialization, business in sports with Charisma - this is the basis of school's success. But first things first.

Key indicators of business: investments - from 500 thousand rubles, payback period - 0.5-1 year.

Business model

Boxing clubs are a kind of fitness centers and belong to the fitness services market. Therefore, the same rules are applicable to business as the industry as a whole. However, there are nuances.

Boxing clubs who are engaged in the preparation of youth sports train and professional athletes are educational essentially: use additional general educational and general training programs, hold apprenticeship certification. Such activities are subject to licensing and is not considered in this article.

The essence of the business. Product

School (Club) Boxing is a commercial sports and health establishment, specializing in teaching boxing ordinary people, not athletes. The essence of the business lies in adaptation professional boxing For lovers: customers improve the physical form, mastering martial arts. The main product - boxing classes that include a common physical training and training in combat technique. The degree of specialization of the club may be different.

In Russia, projects are successfully functioning, sharpened under one type of boxing and developing several directions at once:

• classical;
• thai (Muay Thai);
• french (Savat);
• kickboxing, etc.

The list of workouts can be complemented by crossfit, which is used as a general physical preparation of fighters, and stretching, useful for kickboxing. One of the most popular directions is a female kickboxing, which is more effective for building an ideal body than ordinary fitness. And it is fun.

Additional sources of income club: Conducting competitions, sale of equipment (shape, gloves, bandages), detox bar.

Classes are divided into:

• group;
• mini groups;
• individual (personal).

The target audience. Center format

Customers of a boxing club are people of any age and sex with a durable average and above average. As a rule, successful projects are focused on working with men, but additionally pick up children's and women's groups. It is possible to concentrate only on neophytes or conduct classes and for boxers with preparation.

In large cities with a population of over 500 thousand inhabitants, the format of the boxing center for "White Collarks" is promising. Here are engaged in intellectual boxing: managers / managers remove stress after a working day, increase their fighting qualities, concentration and self-control ability.

The choice of the target audience is entirely depends on the concept of the institution. It is important to clearly position the club. This will depend on the further pricing, level of professionalism of coaches, the location of the institution, the specificity of promotional and marketing efforts and other important factors.

Boxing club formats:

1. Club for "White Collars"

Antipode of the glamorous fitness center, although the elitis here is even debugging. Designed for managers serving a working day in the office. It is located in the city center on large squares (from 500 sq. M. m). The format involves high prices, the presence of a sauna, shower, massage rooms, bars (and not only with protein cocktails). Target audience - Men 25-50 years old with income above average.

Successful projects and analogs: Bobo Gym (Moscow, Bobogym.com/), Boxing Club "October" (Moscow, bcoctober.com/o-klube/)

2. "Boxing and losing weight" or "Family"

The club is positioned as an alternative to fitness, more effective method Lose weight. Therefore, the program includes crossfit, stretching, female kickboxing. The concept can belong both premium and economy segment. The format is focused on the general public, the audience is mixed: men and women with average sufficient and higher, their children. Quality of training and high level service. Hammama and saunas are not required, a fitness bar is desirable, the possibility of consultation with a nutritionist, fitness testing. Target audience - men and women 18-40 years old, children.

Successful projects: Boxing School No. 1 (St. Petersburg, www.boxing78.ruzhenskij-boks /), "Boxing Academy" (Moscow, Boxing-Academy.ru).

3. Boxing for children

The club specializes in the audience of 6-17 years. The emphasis is on strengthening the body, general physical training, but with elements of martial arts. Trainers are both good teachers and athletes. Special attention Safety is paid.

Successful examples: exclusively commercial projects have not yet been detected. The School of Sports Schools is functioning, often enthusiasts openly open the boxing sections in a semi-commercial basis (parents pay minimum fixed amounts per month).

4. "Boxing for boxing"

Typically, such clubs specialize in rigid types of boxing, make a bet on self-defense skills, bring up real fighters, including women. The format is functional and sufficiently ascetic: without nutritionists, saunas and bars. The most popular Thai boxing and kickboxing, as well as their combination. This is usually the "theater of one actor": a professional athlete opens its school in which she trains personally.

Successful projects: Club thai boxing "Predator" (St. Petersburg, predator.net /), School of Thai Boxing Legend Fight Club (St. Petersburg, LegendFightclub.ru).

Pricing. System of payment services. Seasonality

The pricing industry has features. As a rule, fitness centers implement complex system Club cards / subscriptions, which provides for a loyalty program and takes into account all types of membership: corporate, children's, individual, family, etc.

The payment of the Club services is based on a combination of different options:

1. Subscription. The overwhelming majority of Russian fitness clubs use a subscription system of payment for services. The client buys a club card for the term of the contract: from one month to two years. The visitor, in fact, credits the institution, receiving instead the possibility of unlimited visits to the center with the choice of training areas. The system with a long period of validity of club cards is not ideal - poorly adapted to changing consumer living conditions.
2. Subscription with freezing. A variety of previous payment scheme with a thoughtful freezing system, when a client can interrupt the contract for a while and renewing at his own desire.
3. Pay for training. For one occupation, a fixed fee is established, wholesale (10 or more training) - cheaper. Personal and trial training are separate positions of the price.
4. Pay for training with a reduction in value. The client is offered a package of classes (daily or several times a week), each next training Cheaper. Payment is made weekly. The system is quite exotic for Russia, but successfully applied to the United States.

Periods of peak sales in fitness business - Spring, autumn and winter. Summer - the downturn time and customer outflow. During this period, it is advisable to apply additional discounts and promotions, as well as forced to attract new customers.

The main problem of the industry is to hold customers, because the success of the case is estimated by the percentage of contract renewals. Clubs lose 30-50% of their customers annually, and the average costs of attracting new visitors 5 times higher than the cost of retention of old. Exceptionally important loyalty system, professionalism of coaches and quality of service.

Service

When choosing a club, the consumer is focused not only at the price level, but also on the quality of service. The establishment should be located in a convenient place for Century. If we are talking about an elite audience, then the club needs to be opened in a prestigious area / building. For a democratic office audience school is suitable In the business center of the city.

The club service level develops from many factors:

• availability of shower and convenient parking;
• spacious workout premises, good ventilation, working condition inventory and equipment, sufficient amount;
• high-quality information support for the club's work;
• ensuring a high level of occupation safety, proper selection Load intensity.

But the main thing for business is the professionalism and goodwill of coaches, the friendliness and customer orientation of administrators.

Relevance. Time to go to the regions

Since the beginning of the 90s, the Russian market of sports and recreation services has passed big way: Fitness stopped being the privilege of rich, became a massive product and is increasingly associated with investment in health. Fitness centers services today are more in demand in comfort segments, economy and low cost than in premium and business.

Despite the crisis fall in the revenues of Russians and the decrease in the average check in the industry, according to analysts of RBC, Fitness-Services has shown positive dynamics for 2015 and increased by 3.6%. Forecast for the next 4-5 years favorable - the market will continue to grow.

Why the opening of his boxing center is an event with great potential:

• the percentage of Russian population coverage is only 3% (in Moscow, this indicator is 15%, in the regions - no more than 2%);
• the desire for health and beauty is a global trend, it is difficult to save on it;
• low Cost segment develops;
• the popularity of studio format is growing, ordinary fitness failed.

At the moment, the city with a population of 125-500 thousand people are promising for the opening of boxes of boxing, where few large network projects or they are missing, but there is an interest in martial arts classes. But in Moscow, and St. Petersburg, there are still where to develop: uneven support of fitness services by districts, quite empty in the average price segment (the cost of an annual club card up to 50 thousand rubles). In addition, boxing clubs are a rather narrow fashion niche with its specific audience.

Current Problems of the industry: Low income of the population, high rental rates and equipment prices. All this leads to a decrease in the marginity of services.

Instructions for opening a boxing club: briefly about important

Before opening, you need to choose the format of the institution and make a business plan. Start specific steps only after you know: what, who and how to sell.

From 01/01/16 GOST R 56644-2015 "Services to the population is valid in Russia. Fitness services. General requirements". The activities of commercial boxing clubs falls under the standard. Certification according to GOST voluntary, however, the document is irreplaceable in work and preparation for visits from organs: contains requirements for the safety of clubs, quality of equipment and premises, staff qualifications. Read, apply and be prepared.

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For a commercial project, organizational and legal forms of OOO and IP are suitable.

OKVED codes should be chosen by classifier OK 029-2014 (KDES Ed. 2) as amended. from 08/26/16:

• activities of sports clubs and fitness centers sports events - 93.12, 93.13 and 93.11;
• fitness bar - code 56.30;
• services bath, shower, saunas, etc. - code 96.04;
• massage salon - 86.90.3.

Of the forms of taxation, the UPN is suitable with income (rate of 6%, the law of the subject of the Russian Federation can be reduced to 0%). For IP, there is another attractive option - a patent of activity "Conducting classes in physical culture and sports" (rate of 0-6% depending on the region). Both tax systems are in regional jurisdiction, we recommend pre-examine the issue on the ground.

Licenses, permissions, notifications

1. Medical license.In general, if the club does not provide a medical worker and massage room, then the license is not needed. Consequently, you do not need to receive the conclusion of the SES.

   If a medical and / or massage room operates in the club, it will have to obtain a license for medical activities with all the ensuing consequences (according to the post. Government №291 dated 16.04.12 in a package of license documents included in the premises, documents for honey. Equipment, Honey. Personnel, etc.).

2. Educational license.If a commercial boxing club provides sports and recreation services and does not engage in educational activities, including cooks for the fitness services market, then the license is not needed.
3. Notification of Rospotrebnadzor.According to the law N 294-FZ dated December 22, 2008, "On the protection of the rights of legal entities and IP ..." organization of catering and providing household services (including baths and shower services), should report to the controlling authorities on the fact of the start of activity. If the club pleases visitors to the phyto bar, sauna or hammam, you need to send a notification according to the Rospotrebnadzor.

No other permits according to the law N 294-FZ receive not needed, but the activity must comply with sanitary, fire and other requirements (see below).

Documents Normating Fitness Clubs

1. GOST:

   GOST R 56644-2015 "Fitness services";

   GOST 12.1.004-91 "Fire safety";

   GOST 32670-2014 "Ban and shower services";

   GOST R 52024-2003 and 52025-2003 "Services physical education and sports and sports. General requirements "and" Consumer Security Requirements ";

   GOST R 55321-2012 "SPA services. General requirements".

2. Sanitary requirements:

   SP 31-112-2004 "Physical and Sports Halls" (Part 1 and 2);

   SP number 2.3.6.1079-01. 2.3.6. "Sanitary and epidemiological requirements for food organizations ...";

   Sanpin 1S67-76 "Sanitary rules of the device and content of classes in physical culture and sports" as amended. from 10/31/1996.

3. Laws:

   № 2300-1 of 07.02.1992 "On the protection of consumer rights";

   N9 329-FZ dated 04.12.07 "On physical culture and sports in the Russian Federation";

   N9 384-FZ dated 12/30/19 "Tech Regulations on the safety of buildings and structures ";

   N9 123-ФЗ dated 07.22.08 "Tech. Regulations on fire safety requirements. "

Premises and equipment

The location of the club must match the selected format. However, in all cases there will be no premises in the industries, as well as uncomfortable for customers in terms of "getting there." All over the world, fitness centers are traditionally located on rented areas. Preferences must be leased with a long period in order to have time to repel invest in repair.

The club can accommodate 150 square meters. m, but this is the minimum. The ceilings height is important, it is better to choose from 3 m or more.

Regardless of the size of the room, it is necessary to allocate:

• gym, and better two: one for training, second, with a boxing ring, for competitions and speeches;
• reception zone;
• locker rooms;
• premises for shower and bathrooms.

If the audience is not only men, you need to take care of individual changing rooms and shower for women and children.

Staff

Need coaches and administration workers. The higher professionalism coaching composition, all the better. Invite athletes with real achievements: Masters of sports and champions, people with coaching experience and higher education in the field physical culture and sports. Save on personnel it is impossible, the success of the business in it.

If a format requires, hire a nutritionist, a massage therapist. Medical worker in the club is welcome - sport traumatic sport. Accounting and cleaning functions should be transferred to outsourcing.

Advertising and marketing

Potential customers - active Internet users, offer them the most full information About the Club on the site: about training, achievements of students, types of boxing, training techniques (if any), coaches, system of payment, discounts and bonuses.

Franchise

The boxing direction of fitness services is developing very actively, so franchise offers a lot, there is plenty to choose from.

1. Franchise "Boxing Academy"

• Powered payment: 350 thousand rubles.
• Investments: 1,950 - 3,600 thousand rubles.
• Payback period: 1 month.
• "Boxing Academy" (Boxing-Academy.ru) - a network of premium sports clubs for women, men and children. The company in boxing since 2011, and was one of the invited consultants from the professional community to develop a GOST for fitness services. Premises Requirements: from 200 square meters. m with the height of the ceilings from 3.5 m.

2. Rocky franchise

• Powered payment: 350 thousand rubles.
• Investments: 500 - 1 500 thousand rubles.
• Payback period: 6 months
• Rocky (Rockyclub.ruFranchasing) is the "Boxing for White Collar" format. Company "IN THE TEME" since 2013. Using unique methods of training Rocky Training. Premises Requirements: from 200 square meters. m. with the height of the ceilings from 2.5 m.

  Offers also have boxing moscowboxing clubs (Moscowboxing.ru) and "Drummer" (extrimpower.ru), but a little published information for the franchisees-partners.

OFFER

Open FIGHT CLUBin my city or district!
for those who are interestedsocial business, self-development and public acceptance

- in our timeit is difficult to find an interesting and high-paying job.…

- in our timeit is difficult to create a business without having a significant starting capital…

- in our timeit is difficult to find teams of professionals with motivation equal to the leader…

And this can not disagree, indeed.

But, we Found a solution !

Investment Consulting Group"SELF-MADE"offers the opportunity open the branch of the Mietsovsky Club (with the ability to create a MMA section) in your city (or your area) on partnerships with the distribution of profits in a proportion of 70/30, where Share 70% — this is your profitable part. , contributed monthly from the payroll account of the management company of the network of sports and fighting clubs (LLC "Fight Club", Moscow) in your direction for managing the branch of the Fight Club and the development of the Self-Made movement, respectively.

CONDITIONS Cooperation:	YOU (Managing partner)	WE (Management Company)
Position	Managing branch	Group of managers (entity)
Participation in business	Active (localization)	Active (globalization)
Availability of IP or ooo.	Not required	LLC "Foytsovsky Club" (R / s at Alfa-Bank JSC)
Profit share	70%	30%
Profit / month. (average)	from 90.000 r. / Month (Sughdle. Business Plan)	from 30.000 r. / Month. (Sughdle. Business Plan)
Royalty	1,200 $ / year

Briefly about the project

All-Russian Fight Club"SELF-MADE"(net) - This is, first of all, a socio-charity organization (with a good commercial main), aimed at assisting patients with cancer and cerebral diseases. Slogan organization: "I will fight for you!" (). Each member of the Fight Club becomes a participant in a charity event automatically, just once having bought a subscription to visit "Sparring on Saturdays and Sundays" in the framework of the rapidly developing (global) network of fighting clubs or a subscription to one of the martial arts sections of the same network of sports clubs in Russia. Detailed information with the description of the idea and concept of the project of the Fight Club you can get on the official website.— .

N and p and in l nn about with t and n in e with t and c and th
Internal support (Managing partner)	External support (Management Company)
- Monthly expenses (minor) Hourly rental hall S / n coach (piecework, per hour) (branch promotion) Cost budget: from 18.000 to 40.000 r. / month. - Payment of consulting services * unoperase 1,200 $ per year * Royalty	- Failure of employees central Office (Moscow) Top management (manual) Management (Development Division) Management (sales department) Creative Department (Creative gr.) Legal Department and Accounting
DUTIES OF THE PARTIES
Office branch (Managing partner)	Business consulting (Management Company)
Monitoring "Movement" - interaction with customers - interaction with partners - Control of the quality of service - participation in PR events (including media / TV)	— Assistance in the process Launch business #1 — Assistance in the process BUSINESS #2 information disclosuresee below

What includes Business consulting ?

I. Promotion in the process launch business:
- providing a strategic business plan
- provision of details of LLC, power of attorney and p / s
- provision of contracts (provision of services) for customers
- Provision personal page branch in the Internet
- assistance in determining rooms under the Fight Club
- consulting on choosing a coach
- Advertising and PR advice
- Other consultations

II. Assistance in the process business:

- Consultation by working with customers (the process of writing the subscriptions)

- Provision printing layouts For the production of printed products

- Supply sports equipment For customers at low prices (addition. income)
- Services unified Call Center with the provision of an extension number of the branch
- Services content Manager, programmer and SEO-optimizer (Online support)
- Consultation by any other issues in the course of activity.

How much can you earn by driving a branch Fight Club.?

Basis of motion	Organization sparring on weekends (Sat / Sun) According to a special program fightclub.self-made.org.
The target audience	Persons who have reached 18, who wish: become stronger and confident in yourself; those who want to "release steam"accumulated for the week; Or simply those who want to find new hobbies and new friends
Additional features	Formation sections on MMA / MIXFIGHT (Weekdays) significant increase in profitable

* price of the subscription throughout the entire network, with the exception of the branch in "Moscow City"
— Capacity of the gym (S ~ 200 m 2): up to 50 people. / one-time
* Number of salesduring a year can exceed the mark of 100 subscriptions

Revenues plan: 1.400.000 r. / year or near 120.000 rubles / month

(excluding income from organizing training on MMA)

classes at Sat from 18:00 to 19:30
100 subscriptions (plan / year) x 100$ = 10.000$ (~ 700.000 rubles / year )

Number of sales of subscriptions for 1 (one) group | classes in the sun from 18:00 to 19:30
100 subscriptions (plan / year) x 100$ = 10.000$ (~ 700.000 rubles / year )

COSTS ~ 216.000 r. / Year or near 18.000 rubles / month

Costs for maintenance 1 (one) group / classes

(Expenses for the content of the group on Sun similar):

— Rent a room for 1-1.5 hours (4 times / month) \u003d 1.500 r. / Collect x 4 \u003d 6.000 r. / Month.

(Almost all existing martial arts sports clubs are ready to provide their hall in the hourly rent on weekends)

— Payment of work coach (up to 6 hours per month) \u003d 500 r. / Collection x 4 \u003d 2.000 r. / month.

(Almost any coach is free from work on weekends and is ready to come for fees in BC for a symbolic fee + for prospects to find new students)

Total consumption / month: 6.000 (Hall) + 2.000 (coach) + 10.000 (Rek.)= 18.000 r. / Month.

NET PROFIT with organization 2 (two) groups of the Fight Club
excluding additional income from the organization of training on MMA
Excluding expansion of the number of groups / opening of new branches

1.400.000 rubles (annual revenue) - ( 216.000 races / year x 2 groups)
= 968.000 rubles (Net profit for 1 year)

Income distribution: share 70% (Managing partner)
make up about 700.000 rubles / year | Net profit for you!
pay taxes, commissions for committing non-cash transactions and other fees and duties are expenses of the management company (share of 30%)

Additional ways of monetization — opening of the MMA sections!
How much can you earn when creating the 1st group (on 8 lessons / month)?

Sport as a service has a wide range of fans and potential consumers. Someone wants to achieve a professional level and achieve awards, someone just wants to keep themselves in good physical form And the ability to reset the tension and negative energy accumulated per day. Boxing in this regard is no exception - it takes stable popularity as among lovers and among high-level athletes. And those and others need a place for training, so the opening of the boxing club with a competent business plan will bring quite high profits. However, this case requires significant investments, so if you do not have a serious starting capital, it is advisable to find investors in advance for your project.

Sports sphere is replete with suggestions for almost every taste and wallet. Therefore, if you decide to open a boxing club, then prepare for serious competition. Your rivals in the struggle for the clientele, one way or another are all sports facilities that offer training on various types of martial arts. Although, of course, the main competitors are centers where boxing classes are held.

In order for your business to be competitive, before drawing up the plan, you need to conduct a marketing research and explore all similar proposals presented in your city. It is necessary to find out which niche is less filled - amateur sport or professional, to understand the nuances of the pricing of this segment, find out, in which areas of the city of boxing training are most in demand, but at the same time less presented.

The results of the marketing research (you can spend it yourself, and you can pay to the outsourcing specialized agency) will help you to correctly choose a location to open the case, as well as to determine which services will offer your center - whether you will work with children and with women, turn on Whether in the workout program professional level, or limit the learning-lovers learning whether your club will be designed for competitions, etc. Of course, many of these aspects depend primarily on the size of the initial capital, however, to successfully compete with the already promoted boxing clubs of the city, your center must offer high-quality and comprehensive services to the consumer.

On the holding of boxing competitions should be said separately because they will significantly increase your chances of survival in rivalry with other centers. Competitions are an excellent advertising of your club as such and working in it coaches, it is the ability to attract new customers, showing in practice what level your students reached, and besides, sports - this is an opportunity to cooperate the centers, because in this way they Machine earn at the audience.

Room

To open the boxing center, it will take a fairly large room, preferably in several rooms, because it should include at least:

1. - Hall for training, designed for a sufficiently large number of people - so that they can train without interfering with each other
2. - gym - its capacity also matters, because the queue to the simulators will not add to your institution of popularity from customers
3. - a hall where the ring for sparring will be (in a large center there is usually at least two such halls - with training ring and with a competition for competitions, but if the club has an exclusively training orientation, the place for sparring is really compatible , for example, with gym)
4. - locker room, shower and toilet (plus, like a bonus - sauna with pool)
5. - Economic and administrative premises

Equipment

If you are planning to conduct training not only for men, but also for representatives of the fine floor (and female boxing Now gaining popularity, being more uncompromising and energetic alternative to various fitness directions), then it is worth taking care of individual rooms, where your clients could change and take a shower. In the event that the club's program also suggests children's workouts, it makes sense to equip a separate room for young boxers, since the parents of athletes can pickily treat a common hall.

Thus, the opening of the box center really requires extensive areas (at least 150-200 square meters with ceilings at least 2.4 meters high), and, if approaching the beginning of this case is seriously, it is more expedient to invest in building your own premises. (Together with the purchase of the Earth, it will cost several million rubles). However, if there is no such possibility, then it is better to look for a rental room as close as possible to the city center and business quarters, since most of your potential customers will prefer evening hours of training and come to the hall after work (abroad, the direction "White Collar Boxing" - Boxing For "white collar", that is, office workers - stood in a separate promising industry).

Equipment for the gym (with a focus on power simulators) - Approximately 1.2 million rubles for 30 simulators

Sports shells (rods, pancakes, dumbbells, etc.) - about 90-100 000 rubles

Boxing pears - the price of one pear is approximately 4,000 rubles

Training and competitive rings - the price of the training starts from 80,000, the cost of the competitive will be at least twice as much, up to 400,000 rubles (one type is different from other more stringent quality requirements, so if you do not plan to go to the professional level and To arrange sports competitions in the club, you can not invest in the purchase of professional ring)

Required furniture and economic devices

Boxing equipment of personal use - gloves, helmets, etc. (its purchase is not obligatory, since the rules of most clubs suggest that athletes come with their equipment - it is rather the possibility of receiving additional income From renting equipment for rent).

Frames

The main role in the functioning of the boxing center belongs to coaches and mentors, that is, those people who directly lead classes. If the entrepreneur himself for a long time He was engaged in boxing, and then decided to open his own business, then his work would be a good option as a coach in the category to which he was already accustomed. As for hired employees, it is, of course, they should have experience and sports achievementsHowever, it is necessary to take into account some nuances depending on the characteristics of the group with which one or another mentor will work.

Thus, the coach, leading classes with athletes who want to go to a professional level or already training in this category, must have a certain "track record" awards and, of course, the experience of training athletes-winners. At the same time, high demands and severity inherent in professional coaches may prevent the mentor to educate lovers, because in this category people are engaged rather for themselves and are not going to chase sports regalia, and therefore it is possible to allow them to train in a more gentle mode. Separately, it is worth saying about the coaches who will conduct classes in children's groups - these employees should, in addition to sportsmanship, have a certain pedagogical talent (ideally supported by practical experience).

It is also necessary to remember that boxing, being a rather rigid sport, is associated with the danger of injury during training. Therefore, it will not be superfluous to have a physician responsible for the safety of customer health.

In addition to coaches and a doctor, administrators are responsible for the work of the club (usually two regular units per club, we work shifts) and the manager. If the entrepreneur is not going to engage in coaching work, he can take the functions of the manager for himself. So he will not only keep the process of managing the business in his hands, controlling all the details, but also savings on the wage foundation.

Those functions that do not directly receive profitably give out to outsourcing. This includes an accountant, lawyer and tax consultant services, cleaning services, as well as club protection.

Documents and licenses

If you focus on extraction of commercial profits, then registration is most suitable as a legal entity (limited liability company), since this form of entrepreneurial activity is more significant. Registration of LLC will cost 4,000 rubles, the list of necessary documents includes a decision on the establishment of society, its charter, statutory documents of a legal entity and statement. In addition, the legal entity requires authorized capital. The law of oscale allows you to open boxing centers and similar institutions in the format of individual entrepreneurship (state duty is 800 rubles, and only a statement will be required. The applicant's passport and its INN), but in this case the IP will risk all its property, and not just its part authorized capital.

There is another format of work, permissible in the sports field - Registration of the Center as non-profit organization. In this case, the owner of the Center can count on the support of the state in the form of various grants and privileges, since NPOs is engaged in socially significant activities, and sometimes in cash equivalent it turns out to be even more profitable than commerce.

As for the license, it will only be required if the services of the Center will assume full-fledged teaching activities - in other cases, the license is not necessary.

Marketing

To declare themselves and attract customers, an entrepreneur should deploy an active campaign on promotion - advertising its services can be placed in local media and on the Internet (in sports forums, as well as in groups dedicated to the life of the city and the area in which the boxing center is located) . At first, the main focus of advertisements and leaflets should be made to the grand opening of the club (during which you can play free subscriptions and classes, discounts and cards of the club guest, as well as boxing equipment items).

In general, various contests and draws today are a very convenient option for online advertising. Every week or month you can play on social networks among the subscribers of your community the above-mentioned lots (or add something) for the repost of the advertisement. This move is convenient because the participants of the competition in the hope of getting a prize will post advertisements in their profiles completely free. Of course, for this you should have a group with a fairly large audience (the creation of a group and an increase in its number in the VKontakte network will cost approximately 5,000 rubles).

In addition to the advertising campaign, with the promotion of services, it is necessary to pay attention to the establishment of connections with wholesale buyers of subscriptions - it is usually such that employers who have a large staff and offering their employees full or partial compensation for the cost sports activities As a social package. For such buyers, a system must be previously developed. special offers With discounts and bonuses.

Prices for services and business profitability

The average cost of one subscription for the month of classes by boxing is about 3,600 rubles. With the average number of club members from 300 to 500 people (figures acceptable for large box center), monthly profits will be about one million rubles.

21.09.2018

In 1996, the book of the American writer Chuck Palanik was published, the fame to which he came after the film of the Movie "Fight Club" (dir. David Fincher). It happened three years after the release of the book and did not leave indifferent: someone exalted the Palanik, someone despised. In any case, the book fastened the glory of one of the main modern works of the last 30 years, which causes polar emotions from disgusting to delight. The FINTER picture is the rare case when the book was transferred to the screen almost 100% to the screen without distortion and speculation, and the director only adds to her paints and opens new faces in front of the audience. The laurels of the best screening of the literary work are deserved and justified.

What is the movie?

The main character (Edward Norton) is nothing noticeable office clerk, suffering from insomnia, apathy and feeling insane loneliness. Increasingly, he thinks about the routine of what is happening, that in the modern world is all disposable: dishes, love, friendship. He confused and does not know what he needs and what is the point of this. Consumer Society swallowed him, devastating and depleting.

One day he meets Tyler Darden (Brad Pitt), who is alien to the ordinary understanding of society. It is free from material dependencies, framework and prejudice, he is eccentric and charismatic. Tyler is convinced that self-development - the wing of weaknikov, and self-destruction is the only way of cleansing, only so people can feel the real, alive. And now our heroes are already launching each other from a cheap bar, while getting real pleasure.

« The first smelled of the Fight Club: not to talk about a fight club to anyone».

Tyler - the full opposite of the main character, breathed in him the taste of life and turned the consciousness. He suggests to open a secret Fighting club, in which anyone can plenty to relax the soul, having received a physical "shake". Oddly enough, the club enjoys success in men who, like the main character, mired in everyday life. Next, the plot is twisted more and more, and the final exceeds all expectations and, of course, we will not speak about it here.

The film is a revolution

That is how the film critics of the whole world marked him, the audience also did not remain aside. Of course, how many people, so many opinions, but in the case of the "Fight Club" criticism inappropriate. The "picture" of the film fully corresponds to philosophical content, superbly visualizing it. Each trifle, phrase, item - in all you can see the hidden subtext, solving the "rebus" of the creators. The magnificent game of actors, stunning soundtracks, fully transmitting the picture atmosphere, an extraordinary operator work - all this put a film in a row with other ingenious paintings of Hollywood. Bright, memorable phrases are disassembled by quotes, and the cult soundtrack is relevant so far. In short, the "Fight Club" is the legendary cinema, from which everyone will make something important and necessary for themselves.

Is it worth looking?

Undoubtedly yes! Strong, unusual cinema that will deliver aesthetic pleasure and make you think. The picture is a puzzle, to collect which you can, looking at the cinema at least a couple of times, each of which will open up all new and new emails of the author, disclosing the entire meaning of the "Fight Club" in front of you.

* The calculations use average data in Russia

1.Reme project

The goal of the project is the opening of a specialized boxing center in the city with a population of more than 500 thousand people to provide sports and recreational services and profit. A business idea is to create and functioning a commercial boxing club focused on all groups of people of any age, ranging from 5 years. The format of the institution will refer to the so-called "White Collar Boxing" (Boxing for White Collars), which implies adaptation of professional boxing for ordinary people and price availability. Club services will include group and individual boxing and kickboxing classes, starting from one-time workouts before selling annual subscriptions.

Investments in the opening of the club will be 3,620,000 rubles. Source - own cash. The payback period of the project is 16 months.

2.Discovering industry and companies

In recent years, boxing is increasingly adapted for mass demand and opens its doors for non-professional. The popularity of mid-level cunning boxing clubs is increasing, as evidenced by the opening of all new clubs and boxing centers in large cities of the country. It is believed that Boxing of White Collar ("White Collar Boxing") originated in the 1980s in New York, where tournaments were held regularly for office workers who were trying to get an emotional discharge in the ring. The battles of white collar became so popular that in 2001 Bulla formed the International Boxing Association of White Collar (IWCBA), which established clear rules and follow the conduct of the competition. Today, around the world has more than 1,500 clubs, where anyone can try himself as a boxer regardless of its age and status. Unlike professional clubsThe goal of such centers is to provide a box for boxing as an alternative to fitness. A man visiting classes, keeps himself in good physical form, increases stress resistance and makes it easier to transfers all the lives of life.

The purpose of this project is the opening of a specialized boxing center in the city with a population of more than 500 thousand people to provide sports and recreational services to the population and profit. A business idea is to create and functioning a commercial boxing club focused on all groups of people of any age, ranging from 5 years. The format of the institution will refer to the so-called "White Collar Boxing" (Boxing for White Collars), which implies adaptation of professional boxing for ordinary people and price availability.

The boxing club will be located in the central area of \u200b\u200bthe city, close to major business centers and educational institutions. The club will work in daily mode: from 8:00 to 22:00 in Mon-Fri. and from 9:00 to 21:00 in Sat. - Sun. The total area of \u200b\u200bthe club will be 250 square meters. meters.

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Boxing classes will be conducted by professional trainers with sporting achievements and sports discharges (CCM, MS). The owner of the business will be played as a manager of the club, part of the responsibilities for management and administration will be transferred to the standard administrator. Employees will work, whose work is not related to the extraction of profits (accountant, cleaner).

An organizational and legal form of activity will be the IP. OKVED code suitable for this business, 93.12 Services provided by sports clubs. A simplified tax system will be chosen in the tax form (USN 6%).

3. Description of services

Boxing club services will include group and individual boxing and kickboxing classes, starting with one-time workouts before selling annual subscriptions. Under the guidance of experienced trainers will be held functional training, training in boxing and kickboxing. The estimated price list is presented in Table. 1. To ensure advantage over competitors, the emphasis will be made on the professionalism of trainers' staff, quality of service, price availability.

Table 1. List of services

		Name		Description	Cost, rub.
Group Adult Training (16+)
	Subscription for 3 months
	Subscription for 6 months
	Subscription for 12 months
	Package for 8 training
	Package for 12 training
Group children's workouts (5-15)
	Subscription for 3 months		Subscription for 3 months group training
	Subscription for 6 months		Subscription for 6 months of group training
	Subscription for 12 months		Subscription for 12 months of group training
	Package for 8 training		Visit 8 Group Training (1 month)
	Package for 12 training		Visit 12 group training (1.5 months)
Personal training
	1 Training		1 Individual training
	10 training		10 individual workouts (2 months)
Other services
	A visit to the boxing hall		Visit the Boxing Hall (1 month)
	One-time training		One-time training

No special permits or licenses for providing similar services are required. The activities of the institution will need to coordinate with Rospotrebnadzor and Rospozernzor.

4. Sale and marketing

The target booking audience will be the townspeople with an average level of wealth of various categories of the population. When conducting classes, groups of various ages will be formed, including children's groups (5-9 years, 9-15 years) and groups for adults. A separate group in the presence of an appropriate specialist is planned to create for girls and women. At the stage of preparation for the discovery, work will be carried out on attracting customers through social networks and pre-sale of subscriptions. On the first day of work will be held open doors With master classes and drawing certificates for a free visit to the club for a certain period.

The main channel of attracting new members of the club will be the Internet. The desire to sign up for sports is not similar to impulsive purchase of clothing or food. The potential client has an idea of \u200b\u200bwhat he wants and seeks to learn more about it in more detail about it. sports sections On the Internet, compare prices of several clubs. Therefore, information about the services of a boxing center, prices, coaches and contact data will be posted on the site. According to Yandex.Wordstat service, the "Boxing section" request is made monthly from 12,000 to 26,000 times, while similar in the meaning of requests is much more (approximately 50-60 thousand). The leaders in the number of requests are Moscow and St. Petersburg (3205 and 1245 "Boxing Section" asked for April 2016), then follow Nizhny Novgorod, Yekaterinburg, Rostov-on-Don, Novosibirsk, Krasnodar, Voronezh, Samara and Kazan (170-338 requests). Taking into account adjacent requests, the indicators increase by 2-3 times. At the same time, most of all those wishing to sign up for boxing is fixed from August to October after graduation of the summer holidays season. In the fall, the peak of sales of fitness clubs is fixed, so the club is most appropriate to open in August-September.

The main methods that will be used when moving on the market will be:

In the process of activity, the club management will proceed from the principles of expanding the services provided, an increase in the number of permanent members of the club, as well as improving the quality of service. To implement the first task will be to search for new club partners, including major employers interested in acquiring subscriptions in bulk. For the implementation of the second, special seminars will be conducted, master classes and other activities for staff under the leadership of invited specialists. The leadership of the club will contribute to the creation of a trust-oriented family atmosphere in the institution with customer-oriented service. Attention will be paid to all the intricacies of work, ranging from maintaining the general discipline of employees and creating a loyalty system, ending with an individual approach to each client (consideration of the characteristics and inclinations of the client during training, appeal by name and other).

5.Plan production

The location of the club - will be the central area of \u200b\u200bthe city with a large number of office and shopping buildings (business center). The club will work in daily mode. Work schedule from Monday to Friday - 08: 00-22: 00, weekends and holidays - from 09:00 to 21:00.

The club will be located on a rented area of \u200b\u200b250 square meters. meters. Two will be located in the boxing club sports Hall For competitions and training, administration, changing room, wardrobe area and bathroom with shower. Repair of the premises will require 1.8 million rubles, for equipment - 1.2 million rubles. Among other things, the room will need to equip the ventilation system. More equipment costs can be seen in Table. 2.

Table 2. Equipment costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Supply-exhaust ventilation system
	Boxing ring
	Simulators
	Training inventory (pears, bags, other)
	Office equipment, computers
	Furniture for administration and sol
	Plumbing
	Equipment for locker room
TOTAL:				1 200 000

The duties of the club manager will take on an entrepreneur. Also, at the initial stage, 5 regular units will be required, including administrators and four coaches (see Table 3). Accounting, services for the protection and cleaning of the premises will be transferred to third-party organizations payable. In the event of organizing competitions on the basis of the club, additional employees may be involved.

Table 3. Station schedule and wage fund

The main income of the boxing club will form the sale of subscriptions, additional - payment of one-time visits and individual exercises. Provided that on average, one client will pay for services about 3,600 rubles. per month, then with 200 regular customers, the club's net profit will be 227,000 rubles. When revenue in 720,000 rubles. This mark is planned to reach at the initial stage (1-4 months). At the same time, subsequently, the number of permanent clubs can be increased to 300 people, which will allow for profit to 550 thousand rubles. The expenses of the club will include: rent - 200 thousand rubles, phots with deductions - 195 thousand rubles, advertising - up to 45 thousand rubles, other expenses (utilities, accounting, cleaning, etc.) - 23 thousand rubles.

6. Organization plan

The obligations under the leadership of the club will take on an individual entrepreneur who, together with another administrator, which has a subordination, will be an element of the administration. The activities of the administration will include the solution of all organizational issues, document management, management of personnel, drawing up a working schedule, marketing promotion and development of social networks, the search for new partners, negotiations with the landlord, the resolution of conflict situations with customers. As a production link, there will be a boxing coach engaged in conducting group and Individual training.

7.Financial plan

Starting investments in the project will be 3,620,000 rubles. Investment costs are given in Table. four.

Table 4. Investment costs

Financial indicators of the project in terms of revenue, cash flow, costs, tax deductions and net profit are given in Appendix 1. The conditions adopted during the calculations were: the average check for services - 3,600 rubles. Achieving sales of 720,000 rubles. For 4 months of work (200 clients), an annual increase in the number of regular customers for 5 years (up to 300 per month).

8. Project effectiveness

The calculations produced allow us to say that the project on the organization of a boxing club is a profitable business capable of making themselves for a short time (see Table 5). At the same time, the performance indicators adopted in the calculations are exemplary and can be significantly increased during competent work on attracting customers yet on preparatory Stagethat positively affects the indicators. In conditions of weak competition, the price of services may vary both towards lowering and increasing without significant consequences for the level of demand.

Table 5. Project efficiency indicators

* When attendance of the club of 200-300 people per month and middle check in the amount of 3600 rubles.

9.Ris and guarantees

Description of key risks of the project and protective measures are presented in Table. 6.

Table 6. Evaluation of the risks of the project and the event to prevent their offensive or their consequences

№	Risk	Probability of offensive	The degree of gravity of the consequences	Prevention measures
	Difficulties with selection of personnel	Average	Average	Placing information about jobs on several sites, Proposal of favorable working conditions
	Growth of Competitions / Care Clientele	Average	Average	Development of loyalty systems, customer-oriented service, review of the price supply, hiring of highly qualified personnel
	Sharp drop in population solvency	Low	Low	Reduction of costs, development of loyalty programs, preview of the pricing policy
	Emergency, cataclysm	Low	High	Using fire and security alarms, insurance
	Seasonal drop in demand for services	Average